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One of the more humorous, unofficial, historic campaign slogans was "They Can't Lick Our Dick," which was used on at least four different campaign buttons for Richard Nixon. In the end, Nixon won 301 electoral votes, with Humphrey receiving 191, and Wallace receiving 46. Rockefeller described Nixon as a man "of the old politics" who has "great natural capacity not to do the right thing, especially under pressure. "[24] Making appearances at fundraisers in his adopted home state of New York, Nixon helped to raise $300,000 for the re-election campaign of Senator Jacob K. Javits. and "Change." [90], In early October commentators weighed Nixon's advantage, arguing that his placing of blame for the Vietnam War strictly on the Johnson administration, avoiding discussion of war with the excuse that he did not want to disrupt the peace talks in Paris, was shrewd and exploited his campaigning advantage, but was "deceptive". Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. Frank Sinatra's special version of his song, the slogan "It's Morning Again in America. [34] Nixon easily won the New Hampshire primary on March 12, pulling in 80% of the vote with a write-in campaign, while Rockefeller received 11%. Richard Nixon. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. [47] New Harris polls found that Rockefeller fared better against Democratic candidates than Nixon,[48] but the outlook started to appear better for Nixon after he won the Indiana primary over Rockefeller. [4] As a member of Congress, he gained a reputation as a firm anti-Communist. However perhaps more famous is Frank Sinatra's special version of his song "High Hopes", which he recorded for the candidate with the new lyrics. Clinton offered vague promises during his 1996 campaign for re-election as the millennium approached, pledging to start "Building a Bridge to the 21st Century.". He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. Two days later, his campaign manager, Gaylord Parkinson, left his position to care for his ailing wife. The Vietnam War had split the Democratic party. People also asked. "[89] Gallup showed Nixon leading Humphrey 43% to 28% at the end of September. [20][76] The campaign also continued to use televised town hall segments throughout the campaign, which aired live, featuring real voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. Elected together with Eisenhower, he served as vice president during the height of the Cold War. [18] The next week, five staff members were fired after private investigators determined that information had been leaked to the campaigns of potential primary rivals Governors Rockefeller and Reagan. Robert Kennedy then entered the race, winning the California primary in June andon the same nightlosing his life to an assassin's bullet, adding to the grief of a nation still mourning the death of Martin Luther King two months earlier. In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". [6] This defeat was widely believed to be the end of his career;[7] in an impromptu concession speech the morning after the election, Nixon famously blamed the media for favoring his opponent, saying, "you won't have Nixon to kick around anymore because, gentlemen, this is my last press conference. Behind him finished Governor Rockefeller, second with 277 delegates, followed by Governor Ronald Reagan, in third place, having just entered the race, accruing 182 delegates. "Change We Need." and "Change." - 2008 U.S. presidential campaign slogan of Barack Obama during the general election. Thanks in part to an ill-timed blast from President Lyndon Johnson, who called Nixon a "chronic campaigner," the presidential hopeful found himself the center of attention right before an election in which Republicans made tremendous gains. Clinton's campaign chief James Carville coined the phrase as a reminder for campaign staff to focus on selling Clinton as the candidate to haul America out of its early '90s recession. After Kennedy's assassination, Vice President Lyndon Baines Johnson was sworn into office. "Nixon's the One!" campaign slogan . His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". George HW Bush successfully campaigned to keep the Republicans in the White House in 1988, with the slogan of a "Kinder, Gentler Nation," promising to soften the hard edges of Reagan's conservatism. Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. ", "Jeb can fix it," and "All in for Jeb" used by, "Defeat the Washington Machine. Richard Nixon presidential campaign, 1972 Categories Categories: 1968; Politics; Richard Nixon; United States; United States presidential election, 1968; Community content is available under CC-BY-SA unless otherwise noted. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. The Democrats nevertheless maintained control of the House and Senate, making Nixon the first President elected without his party winning either house of Congress since the nineteenth century. [26] Later in January, Nixon embarked on a tour of Texas, where he lampooned President Johnson's State of the Union address, asking: "Can this nation afford to have four more years of Lyndon Johnson's policies that have failed at home and abroad? Even observers speculated as to the President's possible favoring Nixon to Humphrey. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. "People Fighting Back", and "We'll fight back" , "Live Free" Gary Johnson campaign slogan, "A Green New Deal for America" Official slogan of the, "Courageous Conservatives" and "Reigniting the Promise of America" used by, "Kasich For America" or "Kasich For US" used by, "Jeb! [7] He moved to New York, joining the Mudge Rose Guthrie Alexander & Ferdon law firm,[8] and regrouped, considering (but deciding against) a run for president in 1964, and beginning to plan for a 1968 presidential campaign. [31] Near the end of the month, Nixon's opponent George Romney exited the race, mostly due to comments he made about being "brainwashed" during a visit to Vietnam. Another classic, "Don't change Dicks in the midst of a screw, vote for Nixon in '72," was also part of the election vernacular. The team organized a question and answer session with seven members of the New Hampshire Republican Party, taping Nixon's responses for editing and use in advertisements. [63] Nixon publicly announced his opposition to the military draft, proposing to replace the current system with a volunteer army encouraged with higher pay. Grover Cleveland, "Protection-Reciprocity-Honest Money." At the Chicago convention, antiwar forces were defeated by Johnson loyalists, who gave the nomination to Vice President Hubert Horatio Humphrey. 49 Copy quote. There he iscirca August 1971: Richard Nixon. Most observers agree that if Nixon had simply "retired" from politics after 1960, the Republicans would have gladly given him a 2nd try for the Presidency 4 years later. Back to home page Return to top. 1948 U.S. presidential campaign slogan of Harry S. Truman, "Give Em Hell, Harry!" Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. ", Four years later Obama pledged to build on the progress of his first term under another one-word slogan: "Forward. Nixon doubted the prospect of a draft, stating that it would only be likely if "I make some rather serious mistake. He refused to debate Humphrey; he also raised and spent much more money than his opponent. [79] At the end of the month, Hubert Humphrey narrowly won Democratic presidential nominee over McCarthy at the Democratic convention, which was filled with protest and riots. [60], On July 1, Nixon received the endorsement of Senator John G. Tower of Texas, handing him at least 40 delegates. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. 1928 U.S. presidential campaign slogan of, "A chicken in every pot and a car in every garage" Commonly cited version of a claim asserted in a Republican Party flier on behalf of the 1928 U.S. presidential campaign of, "All for 'Al' and 'Al' for All." Philosophy, Media, News. [74], As the general election season began, Nixon focused his efforts on the "big seven" states: California, Illinois, Michigan, New York, Ohio, Pennsylvania, and Texas. [95] In another lesson learned from 1960, the campaign employed 100,000 workers to oversee election day polling sites to prevent a recurrence of what many Republicans viewed as the stolen election of that year. His efforts to address the economic and. [11] At this time he quietly began efforts to organize in Indiana, Nebraska, New Hampshire, Oregon, and Wisconsin, positioning to secure victories in those states' primaries the following year. Harry Truman (After a man shouted it during one of his whistle stop railroad tours), "I like Ike" 1952 U.S. presidential campaign slogan of, "Madly for Adlai" 1952 U.S. presidential campaign slogan of, "I still like Ike" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "Peace and Prosperity" 1956 U.S. presidential campaign slogan of Dwight D. Eisenhower, "A time for greatness 1960" U.S. presidential campaign theme of. On the Sunday preceding the election, Nixon appeared on Meet the Press, explaining that he would cooperate completely with Johnson, phoning the President shortly thereafter to personally reassure him. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. [50] Nixon won the primary in Nebraska, defeating the undeclared Reagan 71% to 22%. as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. [66] Sources within Washington reported that Reagan caused greater concern for the Nixon campaign than Rockefeller. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". He painted his opponent, Democrat George McGovern, as a threat to American values. He then dropped him from the ticket. The Democrat resurgence under Clinton was proclaimed under the slogan "For People, For a Change. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah!