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By year-end 2018 we opened 110 cafes and signed 191 new franchise agreements. To what factors do you attribute the growth of the chain in recent years, and to its staying power? 770-580-2333 Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Meet Our New CEO Charles Watson - Tropical Smoothie Cafe LLC Areas we wanted to attack immediately with our rapid growth were direct franchisee support as well as technology support and menu innovation. Tropical Smoothie Franchise For Sale - SmoothieProClub.com Its the high quality ingredients. Cheryl Fletcher, CDO, Bold Woman in Franchising Yes, it has a brand name on it, but it is Bill and Sally Smith on the corner and theyre entrepreneurs. Skip to main content Call now and speak to a franchise development leader. In short, franchisees needed to know that there was a formal mechanism of their peers that was constantly feeding back to us at the Support Center. 770-580-2333 Tropical Smoothie Caf currently has over 800 locations nationwide. Prior to Tropical Smoothie Cafe, Mark served as Chief Marketing Officer with Floor Coverings International where he was responsible for driving the brands digital transformation and leadership position in service-based franchising. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Call now and speak to a franchise development leader. He was previously Tropical Smoothie Cafe's Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Vice President Franchise Development. Next year marks 25 years since the brands founding. With the fast-casual spot gaining more recognition every year, there's a good chance that you won't be seeing your favorite Tropical Smoothie Cafe going anywhere anytime soon . I try to pass along that spirit and advice to others. Both of my parents had the entrepreneur bug and they definitely passed that on to me. You know, this is terrible, but Ive never gone through a pandemic before obviously, and I would have to say Im pretty pleased I think we did a very nice job during 2020, we opened 99 new restaurants. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. One of the biggest expenses seen in the income statement is $12 million spent in . Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. The most common Tropical Smoothie Cafe email format is [first_initial] [last] (ex. Excludes non-traditional locations and Restaurants that were not open for at least 357 days in 2021. Knowing that those essential workers are not only in the healthcare fields, weve also extended our giving to grocery store, warehouse and post office employees. So were a brand thats going to be close to pushing a 3:1 investment ratio. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. Prior to joining Tropical Smoothie Cafe, Pete served as the Deputy General Counsel and Chief Compliance/Risk Officer at Popeyes for over 10 years and has extensive experience handling corporate transactions, both in-house and in private practice. Prior to joining Tropical Smoothie Cafe, Richard was the Vice President of Operations, West Division, for Papa Murphys International where he was responsible for field operations and marketing. So I actually see myself very much like our consumer who wants to make better choices, but you know what? The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. I would say Im absolutely not opposed to being in all 50 states. Join our Franchise Family. "When COVID-19 struck the restaurant landscape in mid-March, we closed all dining rooms and shifted our focus to drive-thru, curbside pickup, and delivery where available. And what we were able to do is to take a smaller organization that was scrappy, just like Tropical Smoothie Cafe, and really build their endowment and really serve a lot of families. So we dont have any specific development goals associated, i.e. And so I think were right on pace. Well, we just talked about Camp Sunshine and we have a smoothie called the Sunshine Smoothie that is orange and mango based. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. Well, I think the one thing is that smoothies are anytime, theyre not just a breakfast day part. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. The guests who support local businesses in and around their communities are the ones we give the credit to because their loyalty to our cafes is what has ultimately maintained our ability to serve. However, I ended up a punter at Cornell. TropicalSmoothie.com. Because sure, the smoothies sell well and all, but did you know about the Chipotle Chicken Club flatbread sandwich? And it has been a fantastic partnership because we can see the benefit of the dollars that were putting in. At the start of his career, Michaels ambitious spirit led him to develop a point of sale system, Hot Sauce. And is there a smoothie that you wish to see added to the menu in the future? Theres an obvious answer for me here, and thats to put your heart into what you do. If its not run-of-the-mill bland food, we want to bring a little bit of a culinary experience to quick casual, and still provide convenience, and value, and all those kinds of things. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. "Relationships Rule" is one of our core values, and because of that, people are at the heart of our company. Right now Im on a Mango Berry Cosmo kick. Yes, we have some great products on our menu that weve crafted, but you can go off script. TropicalSmoothie.com. Previously with Papa Johns International as the Vice President, Global Digital Technology, Michael is a seasoned technology executive with vast engineering and operations expertise, leadership, and a deep understanding of digital technology and guest experiences. Your results may differ. So we managed to get through that. A presentation for a board is focused on very different things than a franchisee roadshow. John Joseph Dallier, 61, passed away suddenly at home after severe health complications. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Your results may differ. F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. It is for information purposes only. By Jonathan Maze on Jan. 24, 2019. And they want what they want when they want it, and thats usually right now. Youre asking me to pick which kid I like the best. Start a Tropical Smoothie Cafe Franchise, 2023 Costs & Fees Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Although COVID-19 has directly impacted our business, some days being down more than 50 percent, we consider ourselves lucky to have a business model that allowed us to easily transition to grab-and-go, curbside, and delivery only. Get Verified Emails for 1,980 Tropical Smoothie Cafe Employees. Watson has worked for the brand for more than 10 years and has been its chief development officer since 2015. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Chief Executive Officer @ Tropical Smoothie Cafe; . shin numbness after acl surgery; first friday phoenix vendor application; benton high school baseball roster; surprise message link for boyfriend This information appears in Item 19 of our Franchise Disclosure Document. Gary Occhiogrosso: Tell us a little about your background before joining Tropical Smoothie? During the current COVID-19 crisis, what steps have you taken to ensure that Tropical Smoothie Cafe supports the local community? I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC cincinnati fence company llc SERVICE. Richard has served in a franchise operations capacity for more than 20 years with brands such as TCBY, Carvel, and Moes Southwest Grill. A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems. While our projected 2020 growth might take a step back due to the coronavirus, I believe our approach to navigating through this will help us emerge quickly once it passes.". A shift leaders hourly wage is an average of $11. The impact of the more formalized committees we have set up, and the close connection I have with TFC has gotten the system more comfortable with my style and thinking, and I believe, since trust is earned, I still have a long way to go, but am off to a good start. Call now and speak to a franchise development leader. 13, 2021, 08:36 AM. Players MAY win multiple prizes in a. Our annual tactics are focused around delivering those results.". It was important to me that we have franchisees themselves share their feedback and align on system initiatives and goals. This information is not intended as an offer to sell or the solicitation of an offer to buy a franchise. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Atlanta, GA ( RestaurantNews.com ) Tropical Smoothie Cafe, a leading national fast-casual cafe franchise known for both its better-for-you smoothies and food with a tropical twist, continues its . If you dont have a good product, it doesnt matter. With extensive experience in the food service industry, Paul comes to Tropical Smoothie Cafe from Popeyes, where he served as the Chief Accounting Officer and spent nearly two decades working in the brands financial and accounting departments. And drive their economic engine. Chipotle chicken flatbread. Tropical Smoothie Cafe Email Format | tropicalsmoothie.com Emails Tropical Smoothie Cafe CEO Charles Watson admits that his brand isn't always at the leading edge when it comes to technology innovation. Tropical Smoothie Cafe CEO Charles Watson on franchisee success and He's no stranger to franchise development, nor is Charles Watson an outsider, having served four years as the company's Chief Development Officer in addition to his prior role as VP of Franchise Development. Prior to being named CEO in 2018, Charles served as the chief development officer for Tropical Smoothie Cafe. Find contact details for 700 million professionals. It is for information purposes only. The range is based on estimated costs for End-Cap or In-Line Tropical Smoothie Cafe Restaurants, which include those located in or at strip style retail shopping centers but does not include drive-thrus. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Tropical Smoothie Cafe has deals in place for hundreds more locations in the pipeline and is on track to meet Charles' aggressive goal to hit 1,500 locations by the end of 2024. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. We decreased royalties and deployed hyper-local marketing strategies to drive business within a 1to 2-mile radius of cafes. Charles Watson, CFE - Chief Executive Officer - Tropical Smoothie Cafe As their franchise website states: "Tropical Smoothie Cafes menu boasts bold, flavorful smoothies with a healthy appeal, all made-to-order with quality ingredients. Here's how CEO Charles Watson did it. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. We have quesadillas, we have flatbread sandwiches, we have sandwiches, we have salads. 1117 Perimeter Center West, Suite W200 Tropical Smoothie Cafe Franchise Review - Average, Median, Highest, and Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. Charles Watson, CEO of Tropical Smoothie Cafe, LLC, said, "It's inspiring to be part of the growth that Tropical Smoothie Cafe has . Mark serves on the board of the Institute of Certified Franchise Executives. As reopening guidelines are being determined, we plan to move forward with an abundance of caution. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. There is no assurance that you will do as well. What was the condition of the company before you were named CEO? Here are some highlights of their conversation about his franchise business. Jul. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. 908-236-0277. Tropical Smoothie Cafe Appoints Charles Watson as New Vice President of Charles is directly responsible for selling more than 800 franchises during his tenure. Occhiogrosso: What are some of the additional support initiatives you put in place for your franchise community during the pandemic? Richard Key serves as the Chief Operations Officer, responsible for overseeing the operations team and its support and training of the Tropical Smoothie Cafe franchise community. Tropical Smoothie Franchise Cost & Profit for 2023 Explained - Vetted Biz Watson:"As a first time CEO, learning to view the business from a thinking vs. a doing mentality was a challenge I faced. 1117 Perimeter Center West, Suite W200 Complete the form or call 770-821-1928, and a Tropical Smoothie Cafe franchise development leader will reach out to you with more information. Watson: "I think when taking over any brand where you worked alongside your predecessor, there's a certain level of pressure to continue carrying the torch, but also to make necessary changes to the brand to evolve with the changing economy and consumer trends. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. Were right, exactly where It was a little bit of a step back in 2020, but in 2021, our year-to-date comparative sales are [up] almost 30%. Tropical Smoothie Franchise Cost & Profit for 2023 Explained Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota (File No. Over the years, weve learned that our innovative and versatile menu, featuring a wide variety of food items in addition to smoothies, has brought tremendous success to our brand and to our incredible franchisees. Charles is a graduate of The Hotel School at Cornell University and holds a Master of Business Administration from The Terry College of Business at The University of Georgia. We consider ourselves to be an approachable, healthier option for the average American, and our customer loyalty system-wide continues to climb. Yes, I am putting my mark on the brand and culture, but I have been around long enough not to stray too far from the DNA of the brand.". Michael brings 20 years of foundational IT skills and core functions of digital knowledge critical to shaping our journey to reach guests via innovative technologies. Tropical Smoothie Cafe Franchise History and Leadership Team The Tropical Franchisee Council (TFC) was established in 2018 and has been invaluable for our growth. So I think theres a misconception with some brands that, for example a Slurpee, its not at all a Slurpee, its absolutely whole real fruit, ice, water, very basic items. The role employees play in setting the customer experience in the restaurant. The offering is by prospectus only. Chief Development Officer since 2016, after serving as VP of Franchise Development since 2010. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything About The Franchise - Exclusive Interview. *$1,009,803 System Wide Average Net Revenues. Within the first day, several local franchisees jumped on board and donated more than 600 smoothies each, and the donations just kept growing from there. Tropical Smoothie Caf's recent momentum isn't just a snowball rolling downhillit's more like a full-on avalanche. Tropical Smoothie Cafe announces Charles Watson as the new Chief Executive Officer. We add some spice to it. We can go to camp, we can be counselors. If your Franchised Business includes a drive-thru, the additional expense (including the cost of leasehold improvements, restaurant fixtures and equipment, and other costs) would be approximately $35,000 to $45,000. In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. The first thing is to be a business partner. So weve been able to do that. Southern-style, all the way! 770-580-2333 How Much Do You Make Owning A Tropical Smoothie. Building off this momentum, in 2019, we celebrated the openings of our 750th and 800th locations, but taking over during such a monumental time for our brand certainly brought opportunities to improve. Show all. Pete Ward advises Tropical Smoothie Cafe on all legal and business matters, including franchising, real estate, labor and employment, litigation, intellectual property, licensing, and other commercial matters. Charles Watson named Tropical Smoothie CEO Management can grow a company without having to invest too much money, and . When I became CEO, I launched a formal franchisee advisory council, known in our organization as the Tropical Franchisee Council (TFC). Turns out, theres a lot to know about Tropical Smoothie Cafe. Interested candidates should have business experience, along with a minimum net worth of $350,000 which includes $125,000 in liquid assets. It is for information purposes only. Youre paying for a premium product. In this role, Mark leads brand, marketing, product, and digital innovations core functions of delivering the remarkable guest experience that drives Tropical Smoothie Cafes success. This is a BETA experience. I wont lie, it was a blow to the ego at first, but it taught me what being a role player means and how important every role is to the bigger picture. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. In support of National Nurses Appreciation Month in May, we have also pledged to donate $100,000 to the American Nurses Foundations COVID-19 Response Fund upon reaching our goal of giving away 1,000,000 smoothies. We can make you any smoothie that you like with our whole ingredients and you can mix and match as you see fit. Previously, Cheryl held a 17-year tenure with Popeyes, during which she served as Vice President of Franchise Development, Vice President of Development Strategic Planning, and Director of Investor Relations and Finance. The number one seller from a limited time offer perspective has always been our summertime Watermelon Mojito, its incredibly popular, 20 to 25 sales per cafe per day, with that Watermelon Mojito, everyone looks forward to it. Watson: Our franchisees are the heart of our brand, so we wanted to make sure we were doing everything we could to help them stay afloat through the crisis. *$1,009,803 System Wide Average Net Revenues. Such filing does not constitute approval by the Department of Law. In this role, he is responsible for the brand's strategic vision and overall franchise performance. Thats why food and smoothie innovation is so important, its to keep things fresh and to make sure that our guests are getting exciting things to be able to see and try. Here's how CEO Charles Watson did it. TropicalSmoothie.com. Watch the complete interview here or start your journey in becoming a Tropical Smoothie Cafe Franchise Owner by completing our form. And so I dont know. Passion is key in everything. NET WORTH * LIQUID CAPITAL/CASH . Charles has the tenacity, vision and passion this brand needs to continue our upward trajectory and will ensure the success of our franchisees is at the center of every decision we make, said Scott Pressly, Chairman of the Board, Tropical Smoothie Cafe. Charles Watson | International Franchise Association - IFA The way [Tropical Smoothie Cafe works in markets], we work the suburbs and the outskirts, and move our way into cities. What is something you wish more people knew about the chain and its products? Tropical Smoothie Cafe, LLC, 1117 Perimeter Center West, Suite W200, Atlanta, GA 30338. CEO Charles Watson, who took the reins in 2019, said Tropical Smoothie's goal was to eclipse 1,000 restaurants by 2021 and 1,500 locations with AUVs of $1 million in the next five years. Watson: "Tropical Smoothie Cafe is a national fast-casual cafe concept inspiring healthier lifestyles with more than 850 locations in 44 states. From my VP of development officer to today as CEO, Ive been passionate about the brands vision. Tropical Smoothie Cafe CEO Charles Watson Tells Us Everything - Mashed So I think a great franchisee base, and products and innovation that people want. This information appears in Item 19 of our Franchise Disclosure Document. Smoothie King to Open More Than 100 Stores in 2023 February 3, 2023 Crisp & Green Inks Largest Multi-Unit Deal in Company History with 40 Units Sold February 2, 2023 Dine Brands International Expands with Dual-Brand Locations in the Middle East January 31, 2023 That created a kind of blueprint that served as the foundation for me to take the reins and lead the company the way I felt was best. Charles is a graduate of The Hotel School at Cornell University and also holds a Masters of Business Administration from The Terry School of Business at The University of Georgia. Tropical Smoothie Cafe CEO Charles Watson has been with the company for more than 10 years and is passionate about supporting the franchise systems sustainable growth, the success of its franchisees, and the execution of the brands Inspire Better mission. You are here: Home 1 / Clearway in the Community 2 / Uncategorised 3 / charles watson tropical smoothie net worth 12th June 2022 / in chopin sonata 2 analysis / by So in cities where you see a lot of brand-awareness and a lot of units, we will have moved into the core center-city demographics, but we typically work outside in. Paul Marsden oversees development and execution of financial strategies to support the companys business plans. Charles also serves on the boards of the International Franchise Association (IFA) and the Certified Franchise Executive (CFE) program. Its been quite the adventure since becoming the CEO in 2018, and Ive enjoyed every twist and turn in the road. FDD Talk 2021: Tropical Smoothie Cafe Franchise Review (Financial The offerings have evolved over the years to include a menu of breakfast and lunch items beyond smoothies. I and/or my business partner(s) have the following financials, Tropical Smoothie Cafe, LLC But we want to also have a higher calling of what were doing to be great individuals and great corporate citizens. Michael Lapid joined Tropical Smoothie Cafe in October of 2019 to the role of Chief Information and Digital Officer. Our company sells about 200 franchises, opens over 120 cafes a year, and has more than 500 locations in the pipeline. NET WORTH * LIQUID CAPITAL/CASH . Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. Theyre not just a snack day part, etc. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. Its in Casco, Maine, Camp Sunshine. Charles Watson - Restaurant Leadership Conference F-9894), New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington and Wisconsin. If you don't have a Tropical Smoothie Cafe near your home yet, just wait a bit. Oh gosh. JDK-8141210 : Very slow loading of JavaScript file with recent JDK My job is to serve them. So whats your own personal favorite smoothie? In that role, he was responsible for all aspects of franchise development, real estate, design and construction and franchise administration and helped grow the system from 265 open units to 725 open units. No credit card required. He has been instrumental in developing the culture of Tropical Smoothie Cafe and earning the trust of our franchisees. Early in his career, Mark served the franchise industry as a supplier, delivering innovative technology-enabled marketing strategies to help emerging franchise concepts rapidly scale and grow revenue through local-level marketing and sales. Jan 2010 - Nov 20155 years 11 months. Husband-And-Wife Team Inspire Better | Tropical Smoothie Cafe CALIFORNIA DISCLAIMER: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. When our franchisees are successful, the brand is successful. Charles recently joined his team in celebrating the opening of the 1,000th Tropical Smoothie Cafe location. And the other misconception, whether you think its uber healthy or not so healthy, is that you, the consumer, the guest have all the choice in the world. Any plans for celebrations and promotions around the quarter-century mark? A veteran franchise professional, Charles has worked for several hospitality-related companies including Intercontinental Hotels Group and US Franchise Systems.