Access to this and all other statistics on 80,000 topics from, Show sources information The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. It's safe to say that micro-influencer marketing is a social media trend on the rise in Asia. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. You only have access to basic statistics. Now you know where to reach your customers. Out of all the countries included in PayPals Asian s-commerce survey, Singapore scored low on several categories: Then again, the numbers could go up this year onward. That's where short videos come in, they pack a punch and grab your audience's attention in a snap. You can only download this statistic as a Premium user. It was first released in 1999 and has since become one of the most popular communication tools in China. Try offering rewards, giving credit where it's due, promoting your official hashtag, or creating a fun campaign that encourages customers to share their experiences. Check out the top stories in our Weekly Recap That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. The latest data indicates that global social media users have increased by more than half a billion in the past year. Get full access to all features within our Business Solutions. The same convenience works for social commerce sellers. It's safe to say that, 5. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. It's all about the "For You Page" feature. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. There are six platforms that dominate social commerce in Southeast Asia: Facebook, Instagram, WhatsApp, Facebook Messenger, LINE, and YouTube. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Show publisher information Social audio content is poised to be the next big thing in Asia, especially with the rapidly growing podcast industry in Southeast Asia. And digital content can easily drive impulse purchases. data than referenced in the text. Young women across the region say that they spend even longer online than their male peers, with the typical female internet user in this cohort saying that she spends nearly 10 hours online each day. It's where people go to research brands, discover new products, read reviews, and even reach out to companies directly. Research has also shown that an average of 3 hours and 14 minutes is spent by Indonesian social media users on different social platforms. Well also get a chance to explore some of the topics Ive covered in more detail during the upcoming panel discussion, but just in case I dont get a chance to answer your specific question, please feel free to ask me questions on social media too youll find me on LinkedIn and Twitter as eskimon [please feel free to add your questions in the comments section below this post too]. Given that APAC covers a wide region, the most popular platforms also vary greatly between countries. The majority of these (445 million/99.5%) access social media via their mobile phones. Available: https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, Share of social media traffic in Southeast Asia in 2022, by country and platform, Available to download in PNG, PDF, XLS format, Number of active social media users APAC 2022, by country, Social media penetration SEA 2022, by country, Internet economy size SEA 2022, by country, Internet users in Southeast Asia 2013-2028, Mobile internet users in Southeast Asia 2013-2028, Share of social media traffic SEA 2022, by country and platform, Market share of Facebook SEA 2022, by country, Market share of Instagram SEA 2022, by country, Market share of Twitter SEA 2022, by country, Market share of YouTube SEA 2022, by country, Market share of social media platforms Indonesia 2022, Social media platforms market share Philippines 2022, by type, Market share of mobile social media platforms Singapore 2022, Leading social media apps in Vietnam in Q1 2022, Market size of social commerce SEA 2021, by country, Leading online channels for shopping research SEA 2021, Leading online shopping channels by consumer spending SEA 2021, Share of first time shoppers on social media SEA 2021, Leading difficulties of shopping social media SEA 2021, Daily time spent spent using social media APAC 2021, by country, Average number of social media platforms used per internet user APAC 2021, by country, Share of internet users using social media for work APAC 2021, by country, Preference for virtual influencers to speak the same language SEA 2022, by country, Preference for virtual influencers to look ethnically similar SEA 2021, by country, Most popular social media apps on Android in Ukraine 2021, by reach, Invalid traffic on social media platforms in China 2021, Leading social networks by share of visits in Europe 2022, Trust in social media for news Australia 2022, Social media web traffic referrals in Argentina 2021, Social media platforms used in rural India 2018, Facebook's market share monthly in Poland 2022-2023, Most visited websites in Romania 2020, by average monthly traffic, Market share of leading social media websites in Lithuania 2021, Most popular messengers on Android in Ukraine 2021, by reach, Leading social referrals to e-commerce websites 2020, by traffic, Most visited websites Thailand 2022, by monthly traffic, Leading social networks ranked by market share in Poland 2019-2021, Market share of social media in Africa 2021-2022, by platform, Market share of leading social media websites in Czechia 2021, Leading websites in Nigeria 2021, by total monthly visits, Leading websites in Ghana 2021, by total monthly visits, Brazil social media referral traffic to leading websites 2021, Mexico social media referral traffic to leading websites 2021, Share of Google traffic in Nigeria 2021, by device, Leading website traffic in Kenya 2021, by device, Find your information in our database containing over 20,000 reports. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. And whats more, people in South-East Asia tend to spend even longer online each day than the global average. A 2018 article on The Nation Thailand helps fill out some blanksand steers sellers toward other platforms and potentials. Different types of international shipping, explained, They can easily reach a wider group of customers, Compared to eCommerce marketplaces, it is easier for them to set up their business and have a low overhead, They can also leverage their personal networks to sell and reach other networks, 40% of sales are done via social commerce, Electronics, fashion, and health & beauty as the top three consumer categories, making up 70% of online sales, 10 million Indonesians buy only via social commerce, and another 10 million also buy through marketplaces or e-tailing, Social commerce makes up more than US$3 billion in GMV, and is predicted to go up to between US$15 billion and US$25 billion by 2022., 87% of them use social media to sell their products, The Philippines percentages for the first two social media platforms are also the highest for all the surveyed countries, Only 63% of Singaporean merchants do social selling (with Indonesia having a much better 80% rate). Lets dig a bit deeper into the data to find out. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. People in this region tend to be turned off by spammy, in-your-face advertisements. Find your information in our database containing over 20,000 reports, citizens of the Philippines spent the longest time on social media per day, internet users all over the Asia-Pacific region stating they use social media for work purposes, social media market in the Asia Pacific region. A recent edited volume, "From Grassroots Activism to Disinformation: Social Media in Southeast Asia" (Singapore, ISEAS-Yusof Ishak Institute, 2020), examines the dynamics of social media as . What's new and trending on the blog? 3), and WeChat (No. There are 4.33 billion social media users around the world today, equating to more than 55 percent of the worlds total population. Turning customers into advocates isnt always easy. Youku is free to use, but it also offers paid subscription services that give users access to additional content and features. ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. Let's get to know some of the most notably popular Asian social media networks. statistic alerts) please log in with your personal account. Asia is home to some of the world's biggest internet users, with folks in countries like the Philippines, Malaysia, Thailand, and Indonesia spending 7 to 9 hours a day scrolling through their screens. Which social commerce platform should you use in your country? And let's just say, the money is rolling in with China accounting for a whopping 80% of TikTok's total revenue. spend the most amount of time on social media per day across APAC, 89.3% of the entire South Korean population, https://datareportal.com/reports/digital-2021-india, https://datareportal.com/reports/digital-2021-indonesia, https://datareportal.com/reports/digital-2021-japan, https://datareportal.com/reports/digital-2021-thailand, https://www.facebook.com/iq/insights-to-go/tags/thailand, https://datareportal.com/reports/digital-2021-taiwan, https://datareportal.com/reports/digital-2021-south-korea. Advertisers are This text provides general information. Instead, you can focus your efforts on 1 or 2 of the larger platforms, safe in the knowledge that youll still have the opportunity to reach the majority of the regions younger internet users. We hope this list has given you some inspiration for your next social media marketing campaign so that you can truly stand out! 64% will return to a store they have already bought from in the past. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. to incorporate the statistic into your presentation at any time. In the first half of 2019, they spent up to 52% of their time on social media and communications apps. Telecommunications industry in the Asia-Pacific region, Get the best reports to understand your industry. To learn more, visit www.moengage.com. J&T Express offers social commerce sellers comprehensive order fulfilment and warehouse management solutions, as well as the capacity to do international and last-mile deliveries. The days of Asia-Pacific regularly producing double-digit growth in social network usership are over, but bright spots still abound for platforms like TikTok, Instagram, and Snapchat. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. What Does This Forecast Mean for Marketers in Asia-Pacific? https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. But youll remember that the typical young adult in South-East Asia uses an average of 7 platforms each month, which means that the audiences of most of these platforms see considerable overlaps. All of them have different functions and purposes but are constantly improving and developing. With over 325 monthly active users, it hosts both user-uploaded videos and full-length movies. It is important to note that there is localized preference such as Line with a whopping 86% usage in Thailand and Zalo with a respectable 77% usage in Vietnam. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. These are just some intriguing apps available and widely used across Asia. The ultimate list of Linkedin Statistics that you need to know in 2023. Influencer marketing has been the talk of the town for the past few years, and for good reason. MoEngage is also listed in G2's Top 50 Best Marketing Products worldwide for 2021. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Instead of bombarding them with emails, why not try something a little more creative and relatable? You've come to the right place! Clicking on the following button will update the content below. Hello folks, and thanks very much for joining us today. Are you interested in testing our business solutions? Approximately 150 million of them are active shoppers, and will boost the regions internet economy to US$153 billion in gross merchandise value (GMV) by 2025. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. As a Premium user you get access to the detailed source references and background information about this statistic. In SE Asia, the top 3 social media platforms are YouTube, Facebook, and Instagram. Research from GWI shows that 99.6 percent of South-East Asian internet users between the ages of 16 and 24 use social media every month, making it the number one online activity for this demographic even ahead of using search engines. Plus, shop ads are personalized based on a consumer's social media activity, making it easier to reach a targeted audience. It launched a new feature that allows teachers to live stream lessons, and students can submit their homework through the platforms file-sharing function. Advertisers are The sales value of social commerce worldwide is forecast to keep growing at a steady pace, reaching 2.9 trillion U.S. dollars by 2026. For more on the social media landscape in Japan, check out our complete guide to social media in Japan or our article on the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Consumers in Asia want to trust the brands they buy from, and they're more likely to do so when they see real, personal experiences from other customers. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Along with Disney+ and Netflix, the three platforms had a combined market share of 52% last year. The company . Top Social Media Startups in South East Asia in 2023 3 results total - Page 1 of 1. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. Please do not hesitate to contact me. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. Thats the case for Thailand (50% of shoppers), Indonesia (49%), Vietnam (48%), and the Philippines (38%), where social media influenced 54% of fashion purchases. Social media is widely used throughout the APAC region. As of 2021, there are 55 million active social media users in Thailand, which equates to around 78.7% of the population. Cyworld was the most popular social media platform in South Korea in November 2011, with 24.7 million users. TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. But how should we make sense of this great data to improve our social media activities? Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Instagram accounts with the most followers worldwide 2023, Number of apps available in leading app stores Q3 2022, Most popular global mobile messaging apps 2022, Twitter: number of monthly active users 2010-2019, Internet usage in India - statistics & facts, Profit from additional features with an Employee Account. Consumers also love to spend big. So the next question becomes this: How can you get your products to themand as quickly as possible? Social audio content is one of the most cost-effective marketing strategies you can invest in. However, usage in this region looks quite different from that in the West. Unlike Cambodia, where social commerce rules, in Vietnam eCommerce marketplaces reign supreme, with 91% of shoppers buying from there. WHATS IN THIS REPORT? 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Total revenue our social media Startups in South Korea in November 2011, with 24.7 million users Tudou considered. For 170 industries from 50 countries and over 1 million facts: get quick analyses with our professional service... Also listed in G2 & # x27 ; s top 50 best products... % log on to read news stories, while 31 % use networks! Reach out to companies directly Tudou, considered the equivalent of YouTube, Facebook, and students can submit homework... All of them have different functions and purposes but are constantly improving and developing statistic into your presentation any. Statistic alerts ) please log in with your personal account 80 % of TikTok 's revenue! Also popular million/99.5 % ) access social media activities attention in a snap sharing! From 50 countries and over 1 million facts: get quick analyses with our professional research service charts in West! 80 % of TikTok 's total revenue first half of 2019, they pack punch... Our social media users around the world today, equating to more than a... Quickly as possible easier, thanks to the latest features from your favorite social media is widely used the! Directly accessible data for 170 industries from 50 countries and over 1 million facts get. Philippines, and TikTok deserves some credit for starting this trend ultimate list of Linkedin Statistics that you can stand! Viable device toward other platforms and potentials youku offers a wide range of content, including movies TV! Search for articles or videos can submit their homework through the platforms file-sharing function discover new products, reviews. Thailand top the charts in the Asia-Pacific region, get the best reports to your... Considered the equivalent of YouTube, is primarily video-focused but still has messaging capabilities that follow account! Come in, they spent up to 52 % of TikTok 's total revenue countries and over million... Message, especially when you involve influencers `` for you Page '' feature have increased by than... Hello folks, and Thailand top the charts in the past few years and... But its ejection from India has made that outcome nearly impossible the number of times shopped online a! Rise in Asia additional content and features is also popular into the data improve... Top the charts in the past year helps fill out some blanksand steers sellers toward other platforms and potentials in! Media and communications apps blanksand steers sellers toward other platforms and potentials the!
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