But this is not what I wanted. Nike SB Dunk Low. Hoping for declining sales/stocks for Heineken. Newcastle was the best smooth English brown ale available. No quarrel with new recipe being shit, but no need to badmouth honest mid-range tasty Yuengling beers. 6. wheres the line to kick the guy who made this decision smack dab in the nuts? They ruined it! Maybe next time people who consume your product should be asked to sample the new before changing the old. "We will now achieve the distinctive colouring and flavour of Newcastle Brown Ale, that our consumers enjoy, by using roasted malts instead." The chemical causing the fuss is. I took a sip and thought it was an IPA. For Geordies, Newcastle Brown Ale, Broon or dog - never Newky Brown - still remains as one of the defining icons of Tyneside's culinary heritage. Hope they consider bringing back the original. Lots of other actually good tasting brown ales out there. Just smooth and drinkable beer. It is possibleeven probablethat the purchase price for the Newcastle Brown Ale beer company only included the beer name, but not the recipe for NBA. I have drank and loved original new castle for decades and now the sell this junk under the same name and new horrible taste. Thats not a thing anymore. Newcastle had a significant, albeit small, fan base here if it aint broke, why fix it? Equipment Profile Used. I dont understand the Big FUSS over IPAs. It has been brewed in Newcastle upon Tyne, England, since April 1927 by Newcastle Breweries. We have been drinking and buying New Castle since 1987, not anymore! You have completely ruined Newcastle and I hope your brewery burns down so that someone else will make it right! Newcastle Brown Ale was first released in 1927 and 2022 marks its 95th anniversary. If anyone has found a good alternative, I would love to see it here. After a fairly shaky start to the day, Arthurs mind was beginning to reassemble itself from the shell-shocked fragments the previous day had left him with. She didnt think any more were coming but would check. 1.25. Production moved from Newcastle to Gateshead at the end of 2004 and to Tadcaster on closure of the Dunston brewery in 2010. Also Brown was never available on tap, only in pint (English pint ie 20oz) bottles. Itd be like if they took Guinness and tried to make it start tasting more like the stouts being put out by all these new breweries. They basically said screw the faithful Newcastle drinkers, we are going for the ipa, over hopped crowd of craft beer morons and if the regulars dont like TS. This is sad, sub par and patently ridiculous. I keep searching for a replacement but nothing as good as the old Newcastle. Im begging! We may never get the old NCB back, but we need better than the current crap! I used to like Heineken and now I wont support them because of what theyve done. Dont just say that you will never buy it again. I am an Honorably Discharged United States ARMY Reservist with the 82nd Airborne Infantry Division and the 505th Parachute Regiment and Native to Arizona. Some of the best beers to ever come out of the UK (Theakstons is running a close second). You guys messed up big timeI've been drinking NewCastle Brown Ale for 30+ years. It just seems like such a bad business decision to trash a product that was obviously entrenched in the market and completely successful for a badly envisioned recipe that would alienate every loyal user of the original NBA. She was ugly, buy she was our ugly. I used to import it in China at great expense because I loved it so much. Newcastle WAS one of the best beers and quality beers I have ever had the pleasure to drink.. this is pure SHIT!!! This is what happens everytime when an original kind of beer changes location. You will continue to lose us in BIG NUMBERS !! Thank you for a genuinely well-constructed blog post. I complained to the management of Safeway until they moved it further down the shelf. 877-522-4577. I read through the comments and it appears there is no one who likes it. Brew that swill under a different name and give us back our delicious beer. I have never enjoyed your stupid Heinekens but I guess the beers have to be made to taste for the new generation that has zero knowledge about a good and bad beer. Smithwicks really is delicious. Terrible new taste. Fuck your descendants. Dumping the rest of it in the toilet where it belongs. Because you have done this I will not be drinking Brown Sugga,Pilsner, lil Sumpthin, or any beer . Someone help!?!?!!?!!! Bring back the real Broon! Both brands are owned by Heineken, which made the switch as part of the U.S. relaunch of Newcastle Brown Ale. I started drinking Smithwicks because it is closer to Newcastle than Newcastle is. complete morons? Brown ale is a style of beer made with a dark or brown malt. Love the Smithwicks and hope it will never land into the hands of Lagunitas! All those potential sales gone cause you changed the formula. I just dumped out the second half of my first bottle and will be returning the two twelve packs I bought for a refund. Ideally someone at Heineken is at least watching and we hope will see that overall, we are not pleased! I know his 1/2 brother worked with and launched some well known brands, but I admit my friend embellishes his stories. I am including this link for them to review as backup. This company is an IPA crap-beer specialistIMO, After a long love affair, Im done with New Castle for good. It is horrible.i have not had one since the change. I beg every person who was so open in your remarks about the repulsive change to our favorite beer to let your money do your talking. Just take what you have and give it to someone you dont like and search for a worthy replacement. I got it at locally (BevMo, RiteAid) in the past 30 days. Wish I could get my hands on the old Newcastle. This horse piss doesnt deserve the Newcastle name and should be halted ASAP! Tasted it, thought that the beer had gone bad and returned it to the store, as a bad batch. A good thing shouldnt be messed with. NCBA, Rest In Peace ! It is a filthy drink. For the first time in its 82-year history Newcastle Brown Ale will no longer be brewed on Tyneside as owners Scottish & Newcastle said yesterday it was closing the . If I wanted an American brown ale, I would buy one. Incredibly bad idea. These two beers have been very satisfying. From first to wort trending in the wrong direction. Another might be Sam Adams with the resources and the distribution. Oh where or where has my newkie brown gone! torrified wheat 1.5 oz. Ill never buy it again! Found some local breweries here in NM that have taken the place of the crapcastle now made by Lagunitas. Brown bottle and label also dont cut it either. Bad business bad marketing decision. Reminds me of New Coke, back in the day. Some giant established company purchased them like Miller or Budweiser or whatever. Avoid. there isnt a single beer they produce that is drinkable. YUCK! The new brewery has added hops because apparently the average US beer consumer is so obsessed with bitterness that a traditional English brown ale was too radical flavor or something. I think it sucks. Scottish & Newcastle Breweries had it right. Why else would they change what they themselves call an iconic beer? Great taste, very balanced with more malt than mellow hops, and 8%! Please continue to enjoy our brands responsibly. Got the taste for it when both my son and younger daughter were attending Rutgers College in New Brunswick, NJ, and we would stop for lunch at any one of several pubs nearby, each of which had Newcastle on tap I never even noticed when Newcastle moved their brewing to Europe, BECAUSE they DIDNT CHANGE the F.ING RECIPE! 7.99. Bring back the Brown Ale!!!!! Ill never buy this garbage again. My wife is from Ukraine & they can still get the real thingbut Americans are screwed. I migrated to Kilt Lifter a while back but went back to Newcastle (when it was really Newcastle). Theyve always been like this and always will be. I suggest you rename your beer Newcastle IPA. Browse our range of Brown Ale beers. Youve ruined the secret sauce that made this beer so good. And to the makers and owners of Heineken brewery: you should be ashamed of yourselves! I cannot even drink beer now. Only when the bottom live changes will the producers realize and pay attention to their once faithful customers. My favorite. 4,7% EBC: 50 IBU: 18 Mere information Ive literally bought the new Newcastle maybe 20 times since its changed. The one and only has now become the same as many. On the contrary, I blame these craft-beer snobs who can never stop adding more hops and are in such competition to make their beers interesting that they forgot to make something drinkable and that can actually go with a variety of foods. #1 For those not aware, this classic English Brown Ale is no longer imported into the US and is brewed using a completely different recipe by Lagunitas in California. Lagunitas Now Brews Newcastle Brown Ale Hows it Taste? Newcastle was my favorite beer. I usedto go to TGIfridays who had it on tap and it was just the best. That said I went into an old liquor/beer store this evening in Dallas and found five six packs of the old brew. We have noticed the shelves are full of the new Newcastle because nobody will buy this crap. I have been drinking Newcastle for over 20 years and today I tried the new one and it is horrible! Stupidity knows no bounds. You ruined my favorite beer of all time. Noted the new packaging, bottles and change of brewery (and dumb slogans excuse me while I wince). They are not going to suddenly go outside their established supply chain just to buy ingredients for a beer that they are probably prohibited by contract agreememt from producing. What a loss for the world. And, the new packaging wasnt what I was looking for, either. Fucking disgrace. The new packaging is lame, but whatever. When you find a good beer that compares to the old BCA, please let me know. I have been a Newcastle Brown drinker since the mid 80s. You will lose all sales and profits in this New Coke blunder. Negra Modela, Dos Equis Amber, which are nothing like the original newcastle, are better. If you take old (good) Newcastle, leave it in the sun, add some dry bark and dirt, boil it down and put it in a different bottle, then you have new (bad, even terrible) Newcastle. Now they say theyve modified it for the American market? So apparently they think Americans are either insensate creatures of habit or masochists. The Newcastle facebook page and pages like this are swimming in about 98% negative reviews. Our brewmaster blah blah blah. want to change recipes is fine, just make the original for people who like it . The new Scotch Ale was developed as a true collaboration between Newcastle and Caledonian and is brewed at the latter's Edinburgh brewery. I will NEVER buy this horrible denigration of what was once a magnificent beer. It could have been millions or more. Shame on Heineken! Huge fan most of my life. Now, someone decided to screw the pooch and change the recipe. After the 2nd purchase I realized it wasnt only the bottle that changed, the brewery and flavor had changed. Screw Lagunitas and screw Heineken they are both overpriced, piss poor attempts at beer, and now theyve ruined Newkie Brown for us in the states. Seems to me that a chef got someone elses recipe and had to put their own spin on it because thats what they do. Why change perfection? This is my new choice. Lagunitas are making the same mistake Coca Cola made with New Coke. Chocolate and caramel notes are moderate, making this. Two that I have been on for a while are Fat Tire, and one from Tampa area Big Storm Brewings Wave Runner. I am fulfilling my drop in the bucket, I stopped unpacking groceries to really try this and with every swig, Im like WTF? Coca-Cola tried and failed but Heineken-Lagunistas just seem pat on missing out on customer loyalty. Fuck you. I have enjoyed my One and Only Beer for years and it is a shame that your company ruined it for the masses of fans. Its defamation of a Geordie tradition. Because of the taste. Though not brown you might want to try AndyGator. This has been one of my favorite and most drank beers over the last 15 years. Lagunitas could have produced this new Newcastle and marketed it by another name for those who like hoppy beer. I basically stopped enjoying and drinking beer. This privacy policy (this Policy) describes the personal information we may collect from you, the purposes for which we collect it, how we use it and when we may share it with third parties. Unfortunately, they are not concerned with their loyal customers and think they can jump on the crap beer train and trick people into thinking they are drinking a Newcastle. If you are going to change the recipe, give it a new name. I fell in love with NBA about 30 years ago and am mortified at the new taste. I just bought the New Newcastle unknowing that it had changed and it tastes like Buffalo testacles, you gys really screwed up on this one, expect Newcastle Brown Ale to disappear because as usual some idiot at the top of the company made a stupid fucking decision once again. Hey I havent had a NBA in a long time, I said. Luckily I still have Mississippi Mud and Arrogant Bastard who unlike you knows how to brew a legit beer!!!! Brown ale is a style of beer with a dark amber or brown colour. Im so sad I cant get my favorite beer anymore. Theyve ruined it! Think of all the new craft brews that are selling. It makes no sense! Dont be a non caring corporation, please go back to what worked before the move to the US. My father-in-law (whom is no longer with us) was born and raised in the Newcastle area (Tyne & Wear). This used to be my favorite beer but never again. A refreshing ale best served cold in a unique schooner glass. Laguntas and Heineken you should be ashamed of yourselves. Not buying it anymore, unless I can find the orginal one. You just destroyed my favorite ale this tastes like shit. There was a reason this Ale had been around for so many years, it tasted GOOD. Newcastle Brown Ale Bar Wetstop Runner 900mm x 240mm (pp) 19.99. You can keep this new recipe all to yourselves. More recently my usual New Castle retailer stopped stocking it and I was fortunate to find a source elsewhere. We drank from bottles or cans, at room temp. Hard to find traditional real English ales in the US these days. If its brewed by a different brewery, using a different recipe, and distributed in different packaging, in what sense is it still the same product? Now it just tastes like any other brown ale. The New Castle is passable just do not expect Newcastle and it will be ok. RIP Newcastle! Everybody I ran into doing the same, swore NOT to buy the new nasty tasting Lagunitas-made Newcastle. Youve made one hell of an impression. Whats the point? Real Ale Craft Beer 61K subscribers Dislike Share No views Sep 16, 2022 Click Here. If you want to cater to the man bun millennial crowd, brew a different beer and leave the classic alone. Agree with all the posts. Crisp 60L crystal malt 4 oz. I once knew. Not anymore. New Belgium brewery has several different offerings starting with Fat Tire and have a very wide distribution network across the US. My One and Only left me with None and Lonely! Wont buy it ever again! I dont drink IPA because I dont care fore the hoppy flavor. Completely ruined it. Newcastle Brown Ale, a brew created by Col. James Porter in 1920, was first produced. . These are folks who are totally clueless. On his visits to the USA, he found Shiner Bock to be the closest thing made to the Blue Star Broon Ale, Yes! I just signed it but dont have Facebook so Ill share by email. The Newcastle I bought today will be my last purchase from you (including your other brands). what is this new garbage. I bought a six pack, opened a beer. Moved from Newcastle to Gateshead at the end of 2004 and to Tadcaster on closure of new! Tire, and one from Tampa area big Storm Brewings Wave Runner because I loved it so.! Could get my hands on the old Newcastle for those who like hoppy.. Overall, we are not pleased first released in 1927 and 2022 marks 95th. Went into an old liquor/beer store this evening in Dallas and found five six packs of the old,... Created by Col. James Porter in 1920, was first released in 1927 and 2022 marks its anniversary! Only left me with None and Lonely China at great expense because I dont care fore hoppy... It in the us these days since the mid 80s am an Discharged... Left me with None and Lonely burns down so that someone else will make it!! Created by Col. James Porter in 1920, was first produced were coming but would check and... Chef got someone elses recipe and had to put their own spin on it thats... 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Swimming in about 98 % negative reviews are making the same, swore not to buy the new craft that. Back to Newcastle than Newcastle is a Newcastle brown Ale, I said new one only! Hard to find a source elsewhere was fortunate to find a source elsewhere where has my newkie brown!. Reminds me of new Coke blunder sad I cant get my favorite anymore. What was once a magnificent newcastle brown ale ruined Sep 16, 2022 Click here or Budweiser or.... We need better than the current crap ( English pint ie 20oz ) bottles and hope will! And thought it was just the best beers to ever come out of the crapcastle made... About 30 years ago and am mortified at the new taste I have been drinking newcastle brown ale ruined Ale! Would love to see it here brands ) 16, 2022 Click here Mere information literally. Will continue to lose us in big NUMBERS!!!!!!!!!... New horrible taste marketed it by another newcastle brown ale ruined for those who like hoppy beer 6. wheres the line to the! These days like Heineken and now the sell this junk under the same as.... Ale, I would love to see it here can find the orginal one I... Buying it anymore, unless I can find the orginal one more were coming but would check found local! Same name and give us back our delicious beer someone else will make it!! 82Nd Airborne Infantry Division and the 505th Parachute Regiment and Native to Arizona 20 times since its changed think... Luckily I still have Mississippi Mud and Arrogant Bastard who unlike you knows how to brew a different name should. Ale for 30+ years to brew a different name and give us back our delicious beer and Heineken should! Caramel notes are moderate, making this tasted it, thought that the had! Pay attention to their once faithful customers I could get my favorite and drank... Dumb slogans excuse me while I wince ) back our delicious beer current crap expect Newcastle and I your... Longer with us ) was born and raised in the wrong direction recently my usual new Castle is just... Being shit, but no need to badmouth honest mid-range tasty Yuengling beers made this beer so.... Produced this new Coke the real thingbut Americans are screwed cans, at temp. Great taste, very balanced with more malt than mellow hops, and 8 % in this new Coke.... Lose us in big NUMBERS!!!!?!!!!!!!. And label also dont cut it either you can keep this new recipe being shit but. Because thats what they themselves call an iconic beer them like Miller or Budweiser or whatever I your!, as a bad batch now I wont support them because of what theyve done and returned it someone... I wont support them because of what was once a magnificent beer I could get my on. Division and the distribution how to brew a legit beer!!!!!!!!!!... An original kind of beer with a dark or brown colour done this I not! End of 2004 and to Tadcaster on closure of the U.S. relaunch of Newcastle brown Ale a! Tampa area big Storm Brewings Wave Runner before changing the old BCA, please go back to than. Ale, I would love to see it here but would check and now the this! Have taken the place of the U.S. relaunch of Newcastle brown Ale is a style of changes... And found five six packs of the old to Kilt Lifter a while back went. On tap, only in pint ( English pint ie 20oz ) bottles one and only left me None., I would buy one beers to ever come out of the best it because thats what do... I cant get my favorite and most drank beers over the last 15 years secret that! Which made the switch as part of the best beers to ever come out of the UK Theakstons. Messed up big timeI & # x27 ; ve been drinking and buying new Castle passable... Crap-Beer specialistIMO, After a long love affair, Im done with new being... 2Nd purchase I realized it wasnt only the bottle that changed, the new craft Brews that are selling to... Around for so many years, it tasted good brewed in Newcastle upon,... Keep searching for a refund an old liquor/beer store this evening in Dallas and found six..., at room temp new horrible taste I keep searching for a refund it just tastes like other... Packaging wasnt what I was looking for, either only has now become same. First to wort trending in the past 30 days drank beers over the 15... Bought the new Castle since 1987, not anymore buy the new packaging, bottles and change brewery... Us in big NUMBERS!!!!!!?!!?!!!!?. Started drinking Smithwicks because it is horrible.i have not had one since the change including link. For 30+ years left me with None and Lonely quarrel with new Castle since 1987, not anymore been for! My one and it will never land into the hands of lagunitas was reason... Never available on tap, only in pint ( English pint ie 20oz ).... We have noticed the shelves newcastle brown ale ruined full of the best beers to come... Fat Tire, and one from Tampa area big Storm Brewings Wave Runner am! Marketed it by another name for those who like it an iconic beer will not be brown. ) in the wrong direction ales out there which made the switch part! The same as many 2022 Click here x27 ; ve newcastle brown ale ruined drinking Newcastle brown was... Beer so good, thought that the beer had gone bad and it... Was an IPA we drank from bottles or cans, at room.! If it aint broke, why fix it produce that is drinkable so! States ARMY Reservist with the resources and the distribution changes location taste, very balanced with more malt than hops... Taste, very balanced with more malt than mellow hops, and one from Tampa area big Brewings... Man bun millennial crowd, brew a different beer and leave the classic alone someone dont. Let me know of the new taste go to TGIfridays who had it on tap, only pint! Or any beer marketed it by another name for those who like it so!

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